Digital Insight's Eleventh Annual National Client Conference
Design for Delight: Driving Results in the New Normal
What if you seized this unprecedented opportunity to become central to your consumers' and businesses' financial lives? What if they trusted and relied upon you for insights and information?
- How would that change their relationship with you?
- What would that mean for your growth and long term profitability?
We are emerging from last year's turbulent times to a new reality.
- While our economy is beginning to recover, consumers and businesses are cautiously optimistic. Fifty-two percent of consumers believe their financial prospects will improve over the next 12 months, and 61 percent of small business owners are expressing similar optimism about their potential businesses growth 1.
- Approximately 80 percent of consumers and small businesses named their bank or credit union as their most trusted online destination to manage their finances – an increase from 68 percent of respondents last year 1.
Your consumers and businesses are looking to you for help just as the largest banks in the country are cutting branch networks and struggling against negative press.
As our industry, customers and members emerge from crisis, you have an opportunity to power your growth by:
- Being the primary financial institution and trusted advisor to your customers' and members' total business household - business, personal and employees.
- Generating Revenue by delighting your Xs, Ys, Boomers and Seniors
- Discovering the power of Net Promoter and learning how to delight your customers and members so they stay, buy more and tell their friends.
- Winning against money center banks and new competitors.
- Leveraging Commercial Innovation to drive growth.
Now is the time to focus your resources on the changes that will power your growth in the new normal. At this year's conference, you can expect:
- Answers to your most pressing business challenges or competitive concerns.
- Ideas to differentiate and deliver superior service so your customers and members can't imagine doing business anywhere else.
- Innovation to delight your customers and members so they stay with you, buy more and tell their friends.
1 Digital Insight survey, October 2009

