Brad Strothcamp is a Principal Analyst with Forrester Research where he serves eBusiness & Channel Strategy professionals. He is a leading expert on eCommerce/ eBusiness strategy development within financial services, as well as on best practices of financial firms for selling to and servicing online consumers. He does extensive research on how consumers use the Internet to research and purchase financial products – regardless of the channel – as well as the seamless cross-channel customer experience financial firms need to develop and deliver in order to maximize sales. Prior to joining Forrester, Brad spent more than 10 years developing and managing online services for consumers. Most recently, Brad was a vice president in Wells Fargo's Internet services group. During his tenure there, Brad led the development of Wells Fargo's eBusiness strategy and managed a team dedicated to driving online sales, including marketing, platform development, cross-selling, and channel integration efforts. Prior to his employment at Wells Fargo, Brad spent four years as product and marketing manager for a respected healthcare information provider in St. Louis. Brad has been widely quoted in the press, including such media outlets as BusinessWeek, The Wall Street Journal, and American Banker.

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